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I agree with Scott...samples are a great idea to introduce product and meet potential clients!
Otherwise, give these links a shot...should get you started writing: https://search.yahoo.com/search;_ylt...8&fr=yfp-t-901 Mark |
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Letters of introduction are a thing of the past - they are tossed in the recycle bin, unread.
You need to catch the eye in less than 3 seconds, usually with a glossy postcard or folded card (folded is more postage). Picture on one side, sample prices and contact data on the other. Expect return contact of about 1 to 3%, if you are lucky. Cakes aren't things that are ordered routinely by businesses. So good advertising in yellow pages and online is much better for this kind of product. Mostly online - a good website. You MUST have a sale. People really do respond to them. Be sure it's clear when it ends. |
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