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    PeggyW789's Avatar
    PeggyW789 Posts: 9, Reputation: 1
    New Member
    		  
    #1

    Oct 25, 2011, 07:10 AM
    Question Marks, Cash Cows, Stars, and Dogs?
    Question Marks, Cash Cows, Stars, and Dogs?

    I am writing a paper on BCG matrix in marketing. I am having trouble coming up with examples of each. I came up with one for cash cow, but I really need to mention several of each in my paper. Pleas help with examples and why they would fall into each category.

    Question Marks: Low Market Share / High Market Growth
    examples:

    Stars: High Market Share / High Market Growth
    examples:

    Cows: High Market Share / Low Market Growth
    examples:
    A storage unit facility. Makes lots of money with little effort.


    Dogs: Low Market Share / Low Market Growth
    examples:
    Wondergirl's Avatar
    Wondergirl Posts: 39,354, Reputation: 5431
    Jobs & Parenting Expert
    		  
    #2

    Oct 25, 2011, 07:56 AM
    What's your cash cow?

    For Dog, how about a local business (named) in your area?

    For Question Mark, how about a new chain added to a profitable industry, such as H.H. Gregg to electronics (Gregg is moving into failed Chicago big-box store space)

    You figure out the last one, the Star.
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