Question Marks, Cash Cows, Stars, and Dogs?
Question Marks, Cash Cows, Stars, and Dogs?
I am writing a paper on BCG matrix in marketing. I am having trouble coming up with examples of each. I came up with one for cash cow, but I really need to mention several of each in my paper. Pleas help with examples and why they would fall into each category.
Question Marks: Low Market Share / High Market Growth
examples:
Stars: High Market Share / High Market Growth
examples:
Cows: High Market Share / Low Market Growth
examples:
A storage unit facility. Makes lots of money with little effort.
Dogs: Low Market Share / Low Market Growth
examples: