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    pearl's Avatar
    pearl Posts: 2, Reputation: 1
    New Member
     
    #1

    Jul 25, 2005, 11:37 PM
    Guy Who Renames Stuff Has A Hit Book - Buzzmarketing
    What!!

    I am so pissed off with these damn marketers renaming every
    Damn building around. My daughters middle school is now
    'in discussions' with Frito Lay about calling the school
    Frito Lay Middle School and it's this guy's fault.

    Before anyone else was doing it.. this dude Mark Hughes
    Convinced a bunch of yokels in Oregon to rename their
    Town to the same name as his dot com -- hence the change
    From Halfway, Oregon to Half.com, Oregon. What!!

    According to USA Today
    http://www.usatoday.com/money/books/...arketing_x.htm
    And a bunch of other big time book reviewers the dude
    Is on 'fire' and 'right on' with his load of marketing
    Crap.

    Personally.. I can't stand this type of stuff. I like
    To be able to turn off the TV, turn off the radio, close
    The stinkin magazine and have no more ads. But.. thanks
    To wealthy bastards like Mark Hughes.. me and my kids
    Are hit daily with additional ads.

    So.. here is my response. I've actually ordered one of
    His books from Amazon

    http://www.amazon.com/exec/obidos/ASIN/1591840929

    I am then going to take the cover to Kinkos, scan it,
    Change the author's name to something else... like
    MIKE HUNT and then gingerly place it on the shelf at
    My local Barnes & Noble.

    Yes.. I know this will do absolutely nothing..
    But they say if we just switched our lightbulbs to
    That new kind.. we could save a bunch of coal..
    So this is my little protest.
    kkemper1's Avatar
    kkemper1 Posts: 21, Reputation: 1
    New Member
     
    #2

    Aug 13, 2005, 04:09 PM
    Re-naming schools or... anything
    I am older than many of you and while I have my mementos of yesterdays,
    Esp old schools, I will not likely ever go back to visit them.

    School financing is an odd animal--I am an educator so I have some
    Knowledge of this.

    WHILE the legal beagels battle over their end, if a major way to get
    A few hundred thou is by accepting $ from a company and changing the
    Name of the school thusly, I see no great problem. I do see a problem
    With being forced, because of geography bounderies, to attend
    McDonald's high school if I do not like McDonalds that much.

    Otherwise, it is pure culture.

    Schools were named after a superintendent, a previous excellent
    Principle or a city or something else; why not a company? :D

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