This is something I have recently begun looking into myself. The major vendors are Google, Yahoo, MSN, Ask and AOL.
Search engines update their rankings approximately every 2 weeks. They do this by gathering newly posted information. Therefore, one thing you can do is add a blog to your website. I have just started using Word Press. I enter a paragraph or 2 every couple days. I incorporate as many key words (words that people would "google" to find my business) into each entry. I am seeing some success from this. My website is slowly but steadily moving up in rank.
I am interested to hear other ideas...
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