Beyond Meat ;that vegan alternative that is shaped like meat because people actually like eating meat ;had it's sales drop 9% . The company is going to lay off 20 % of it's work force.

Beyond Meat earnings drop 30% with falling demand | CNN Business

Vegan meat is losing big time in the fast food industry

Pret abandons vegetarian venture as novelty of meat-free branches wears off (archive.vn)

Seems people can't get enough of "smashed " beef burgers (burgers flattened on the grill with the back of a spatula searing the meat and creating crispy edges, while locking in the juices.)

It just doesn't work with fake meat .

Ventures like vegetable-based "meat" products don't bother me as long as the government is not invested in them. If private companies want to market them and consumers want to buy them, then it's fine with me. I don't really care if they make it or not. I've tried the burgers and they were better than I expected, but the price was ridiculous.