I have a donor who has given my charity a gift for almost ten years without anyone ever asking him for it.

He always sends it on his own. Except for this year.
What approach or words would you recommend I use when calling this person to ask him to consider renewing a gift?

Since he has never been called by us, he might be sensitive to being called and solicited. He has attended some of our charitiable events and it is clear he is supportive.

I plan to call him but would like some thoughts and advice on how to open the conversation besides thanking him for his past support.

Perhaps invite him to lunch, and let that just be a hint.

A lot of giving is way down this year, esp if this is a corporate account because of the bad economy