I have a commercial cleaning company and with all the ads I am doing, I am not getting many responses.
What am I doing wrong?
I am describing what I do, where I am, that the cleaning is 100% satisfaction guarateed or it's free.
I am telling them that I am licensed and insured
Free estimates
24/7 emergency service available
I am doing most of my ads in Brevard County and Orlando
Can someone tell me where I am going wrong?
I have done residential cleaning for over 17 years and just started getting into the commercial aspect of it.
Any ideas would be greatly appreciated.
Thank you
Final Touch Pro

How about posting a sample ad?

Hi, nanc1430!

Where and how are you posting your advertising, please? I can help you with this.

Thanks!

Clough
I am posting the ad all over in the free ads right now. I was told that some of the other people get responses from these but they seem to e-mail me once and don't always call back for an interview and estimate.
I am going to do cold calling next week starting Tuesday. I don't call them on Mondays or Fridays because they are usually too busy to talk.

I have passed around a lot of business cards, saw a few people that said they will use me when needed but nothing yet.

I know times are tough but where the banks are forclosing on properties, the people have to go someplace.
I.E. Rentals, other cheaper houses
I really want Real Estate Companies first. I think that would be the best to start with but nothing.

After I get established, then I can pay to advertise but right now, I'm trying to keep the cost down.

I'm running all kinds of specials and even giving them 100 % Satisfaction Guarantee or it's FREE. I can't be any cheaper then that.

Any help would be greatly appreciated.
Thanks
nanc1430

One of my ads go something like this

>Contact Information Removed<

We are a full service cleaning company that focuses on customer service through our high quality efforts. We are a locally owned and operated company that provides you with worry free cleaning.

We have 17 + years of experience and are fully licensed and insured for your protection.

All our work is backed by 100% Satisfaction Guarantee or it's FREE!

We have a 24/7 service for all your emergencies that arise.
We are there when you need us.

Final Touch Pro, llc is reasonably priced and all our estimates are always FREE!
No job is too big or small!

Tired of your old cleaning company? Job not getting finished on time? No show?
There is always room for improvement.

We will work with you to meet all your needs as well as your budget.

Discounts are given for any repeat customers

We DON'T cut corners-WE CLEAN THEM

Also a member of the Cocoa Beach Chamber of Commerce

Hi, nanc1430!

What I'm seeing, is that you are listing your ad in such a way that it won't be likely to get the optimum exposure for when people are looking for your kind of service where you are located. This is also something with which I can help you. Since I don't moderate this topic area of the site, I have requested that your contact information be removed from your post. Once that is done, I can help to show you how to word an ad on the Internet so that it gets the most exposure and will probably beat most of the competition in the area where you are trying to advertise.

Thanks!

Hi again, nanc1430!

I see that your contact information has been removed now. It's important not to put contact information on this site, because it's not really supposed to be used for advertising.

I am usually on here between the hours of 11:00 P.M. to 2:00 or 3:00 P.M. Central Standard time.

Tonight, I have been on really late because of other things that I have had to do. Hopefully, you and I can touch base and be online at the same time sometime. (I actually should have been to bed hours ago!)

I care about your flourishing in the business that you have! As such, I am hopeful that we can touch base at least at the same time on this site about that and are able to discuss in "real time" about your advertising.

If we don't touch base at the same time, then I will definitely give you some good pointers in how to advertise on the Internet the best!

Most of my business comes from the free ads that I have placed on the Internet. It has gone so well that I have removed myself from the Yellow Pages of the phone book.

You can beat all of the competition in your area on the Internet, if you word your ads just the right way and advertise on certain sites!

Thanks!

Clough
Thank you for wanting to help me.
The only thing I can think of is it's saying commercial and not both.
How can I put it so I only get vacant properties instead of residential?
I was afraid to put residential, unless I specify vacant.
Thank you
nanc1430

Hi, nanc1430!

You're not forgotten here! I've just been really busy outside of doing things on this site!

This weekend, I will be house and dog sitting for some friends who will be going out of town. I plan on moving my computer over to their home. Tonight, Friday night, I'll concentrate on giving you some definitive ways that you can get the most exposure when you post ads on the Internet.

Thanks!

Thank you very much for giving me the time.
I will be on again most of the night. I am usually on this thing most of the day and all of the night. Usually until about 6 in the morning. I am determined to get this thing going.
I did change my ad again but nothing. Usually before when I just submitted an ad, I usually get a call or two when my ad is at the top of the list. I changed it an nothing.
What's up?
Thanks
Nanc1430

Hello ! You there?

I am now, nanc1430!

I'm very sorry that I missed you!

I basically moved out of my home tonight to home-sit and dog-sit (three dogs) for some friends for the weekend who are out of town. Took me quite awhile to get everything, including my computer, moved over here. Had a rehearsal for a musical for which I'm playing that went pretty late tonight. Am planning on being on here more extensively Saturday night because there won't be a rehearsal during the evening, but the rehearsal will be during and for most of the day.

Am hopeful to catch you tonight! About 10:30 my time would be good if it's good for you. If not, then please let me know the time that you might be on here.

Thanks!

I'll keep checking from time to time.
Hope all is going well.
Nanc1430

I'm here right now, Nanc1430! Although, I'm very tired...

I'll still work with you, though! Have been practicing for a very difficult show for which I'm playing.

I'm glad that you're here now!

Won't keep you too long. Just wanted to see what I'm doing with my ads not to be getting more people responding.
Nanc1430

Also keep in mind that A LOT of people are having money issues lately what with the economy and all. Cleaning service is a luxury. So it's not necessarily that your advertising isn't working.

Hi, nanc1430!

Please give me a minute to re-check this thread.

Thanks!

Thank you for responding but I am trying to work both ends of the spectrum.
I'm trying to do post construction cleaning, working for the real estate sale, move/in's move/out's, property management companies and more on that line.
I'm also trying to work for bank foreclosures.
This gives me a wide margin and people that are being thrown out of their homes have to live somewhere.

Have you also tried offices?

Quote:

---

Originally Posted by nanc1430

One of my ads go something like this

We are a full service cleaning company that focuses on customer service through our high quality efforts. We are a locally owned and operated company that provides you with worry free cleaning.

We have 17 + years of experience and are fully licensed and insured for your protection.

All our work is backed by 100% Satisfaction Guarantee or it’s FREE!

We have a 24/7 service for all your emergencies that arise.
We are there when you need us.

Final Touch Pro, llc is reasonably priced and all our estimates are always FREE!
No job is too big or small!

Tired of your old cleaning company? Job not getting finished on time? No show?
There is always room for improvement.

We will work with you to meet all your needs as well as your budget.

Discounts are given for any repeat customers

We DON’T cut corners-WE CLEAN THEM

Also a member of the Cocoa Beach Chamber of Commerce

---

The above is what you posted in post #5 on this thread. Is that basically what you are posting on the Internet, or is there something else that you have added to other ads?

Thanks!

That is basically the correct one that I use.
I might change a few words here and there.

That's about it.
What am I doing?

Since we are on a new page, I thought that I'd better post what you have posted in post #5, again.

Quote:

---

One of my ads go something like this

We are a full service cleaning company that focuses on customer service through our high quality efforts. We are a locally owned and operated company that provides you with worry free cleaning.

We have 17 + years of experience and are fully licensed and insured for your protection.

All our work is backed by 100% Satisfaction Guarantee or it's FREE!

We have a 24/7 service for all your emergencies that arise.
We are there when you need us.

Final Touch Pro, llc is reasonably priced and all our estimates are always FREE!
No job is too big or small!

Tired of your old cleaning company? Job not getting finished on time? No show?
There is always room for improvement.

We will work with you to meet all your needs as well as your budget.

Discounts are given for any repeat customers

We DON'T cut corners-WE CLEAN THEM

Also a member of the Cocoa Beach Chamber of Commerce

---

What you are missing are "keywords" so that people will be able to find what you do where you are located.

People aren't going to be searching for the name of your business, but what you do where you are located.

Those sort of things are what show up in the searches when people are looking for services of any kind.

This is it.

Sounds good, I will change my ad and do just that.
It makes good sense.
Thank you

I'll keep you informed.
Thanks
Night!

Are we done? I wanted to show you some other things about effective advertising on the Internet.

Okay, I can see that you're offline now.

Advertising on the Internet isn't all that simple in order to get the most exposure for what you do where you are conducting your business.

As such, I would appreciate an opportunity to show you how I do it in order to beat all of the competition on the Internet, in the area/region where I am looking for new business.

Thanks!

My initial suggestions:

You want to change the "WEs" to "YOUs"
Focus more on "what's in for the customer"


Why should I do business with you rather than the competition?
What's your "unique selling proposition? to attract customers.

Check FEDEX: "When it aboslutely positively has to be there overnight"
Dominos Pizza: "Fresh steamy pizza, delivered at your door within 30 minutes or less or your money back."


Check out some marketing books or CDs by Dan Kennedy on eBay.

Thanks all!
That all makes sense and I will follow all of it as I am determined to get this going full speed ahead.
nanc1430

Sorry Clough but I didn't want to take up too much of your time last night as you were tired and had to get ready for your engagement.
I appreciate anything that can be done to help me.
Will see you on soon.
Thanks
nanc1430

How about something like this for an ad on the internet?

It still has to be worded differently but something like this.

No Electricity – No Problem
We clean!

We are a full service cleaning company located in Cocoa Florida that focuses on customer service through our high quality efforts. We are a locally owned and operated company that provides you with Worry Free Cleaning.

Our services cover Orlando Florida and Brevard County

You won’t have to go anywhere else for your cleaning needs, as we will do them all for you.

We have 17+ years of experience and are fully licensed and insured for your protection.

ALL of our work is backed by 100% Satisfaction Guarantee or it’s FREE!

You never have to worry about our work not getting done to your specifications.

We have a 24/7 emergency cleaning service available when you need us.

XXX is reasonable priced and our estimates are always FREE.

No job is too big or small! We will handle every cleaning need for you so you can relax.

Tired of your old cleaning company?
Job not getting completed on time?
No Show?

There is always room for improvement.

Try us and we will show you it can be done!

We will work with you to meet all of your needs as well as you budget.

Discounts are given for any repeat customers.

A lot of our cliental is through referrals and we appreciate it.
To show our appreciation we also give discounts for any confirmed referrals.

Once you hire XXXX , you won’t use anyone else.

We do not cut corners – We Clean Them!

We are also a member of the Cocoa Beach Chamber of Commerce.
Discounts are also given to members.

Hi, nanc1430!

I am here! Please give me a couple minutes to "un-cloak" and to gather the information that I need for you.

I think that you are very creative in you advertising, by the way! It just needs a few extra things added to it.

Thanks!

I have never done advertising before and seem to like it very much. I have a lot of ideas but not too sure as how to use them yet.

I know I needed something different from the other ads and thought cleaning without power is one of them.

Most of the ads also say 100% Satisfaction or we will re clean for nothing. (that's nothing, that's what they are paying for) At least I am offering to re do it and have them pay nothing if they still don't like it.

I know this has to take off.

I am writing up some door hangers now for cleaning offices. I can leave them on doors when they aren't even open. I will give them some specials also.

Just need a little help getting started.

Thanks, I appreciate everything I can get to help.
Hope you did good with your engagement you were rehearsing for

Yes, the rehearsal went well, but we still have a long way to go before the show is in tip-top shape. Too bad that it starts in just three days! Thank you for your concern and making a logical, caring decision last night not to continue here. I have a tendency to spend way too much time here, because I like to help people, when I should actually be getting my own stuff done...

My response concerning the advertising is coming...

nanc1430, if you click on the following links to searches, you will get an idea as to what you need to do concerning getting your advertising exposed the most when people search for services that are around where you are located and can be found on the Internet.

Clough Quad Cities - Google Search

Piano Tuner Quad Cities - Google Search

Quad Cities Handyman - Google Search

Quad Cities Party Pianist - Google Search

Painting and Restoration Quad Cities - Google Search

Rock Island, IL Piano Tuner - Google Search

Now, since I haven't put any contact information in this post and what I have in the links is not likely to be found when people do searches for things on the Internet because the words are interconnected with a URL, this post should be okay concerning my not using this site as an advertising tool. I try very hard not to even imply that I am doing any advertising here in order to preserve the integrity of this site.

My ads will dominate a number of pages in the searches.

If you have further questions, please let me know. I do know how to word your ad so that it will get better exposure. Also, there are good and bad sites on which a person can advertise as far as getting good exposure. I think that I know most of the best sites on which to advertise.

My first name is Craig. You will see it in the ads.

Please let me know what you think.

Thanks!

[Edit] I just took off the last search link because my email address was part of the search. But, it was really good!

You said that you had a few more things I might ad to the ads. Will I find it on the sites?
I will go there now and look around. Thank you
Talk to you after if your still on.
nanc1430

Yes, you will find the extra words in my ads that you could also tailor to be in your ads according to your location. Even if a link doesn't look like it might be one of my ads, it might still be a good idea to click on the link, because my ads might be in there.

I'm going to wait around awhile here...

Just moved back into my home after house and dog-sitting for the weekend. It's been a very busy weekend!

By the way, I also have a cousin, Adam Clough who is also figuring pretty prominently in the dinner theater circuit around the U.S. I'm seeing stuff come up about him more and more in searches. He's about the same age as my daughter.

Thank you, I will check these all out and then if your still on I will get back to you but don't wait for me. I don't know how long this will take.