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    madhuvv's Avatar
    madhuvv Posts: 1, Reputation: 1
    New Member
    		  
    #1

    Mar 26, 2010, 02:49 AM
    Sales to close ratio in a particular period
    What is the right method of calculating sales to close ratio in Insurance Business?
    Example:
    Sales and completion data of an insurer are given below:

    Jan 2010: Sales - 100 proposals. Converted to policy is 80
    Feb 2010: Sales - 200 proposals. Converted to policy is 190

    In the above scenario what would be the sale to close ratio for Feb 2010?
    Stringer's Avatar
    Stringer Posts: 3,733, Reputation: 770
    Business Expert
    		  
    #2

    Mar 26, 2010, 09:23 AM

    80 closed to 100 presentations: 80%

    195 closed to 200 presentations: 95%

    If I understand what you are asking it is that simple. Divide the closed number into the presentations.

    Stringer
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