Yes, you can use work principles. Since the gravitational force varies with distance, you have to calculate the work as:
This is the formula I gave you for the work needed to overcome gravity, although I now realize that I had the terms reversed (gotta watch those signs!).
As I read the problem statement it seems that there is nothing about the satellite going into orbit - only about it being "launched." Is there other information given, such as how high does the satellite go? Or perhaps they are looking for the escape velocity from Mars (where effectively

and

)?