What I know about marking of the products would be those that are concerning items that are related to music, musical instrument repair and paint type products, because these things are related to the businesses that I run privately. For instance, I know that the mark-up for prices in music stores around where I live is general 35 to 40 percent for instruments and not nearly that high for sheet and printed music. The mark-up for paint products can be as high as 50 percent or more.
I'm sure that the mark-up for cosmetics and the things that one might find concerning cosmetics and those items at a beauty or hairstyling salon would be different because being part of the retail service industry is part of those kinds of businesses.
What I do in my businesses is that I give people a break on the prices for goods that I sell to them in the course of repairing pianos as well as painting and decorating homes. However, I am primarily a service type of industry. Yours is both service as well as retail. What I sell to them is going to be used in the course of the type of service that I provide for them. What you sell to them is something that they might use for themselves and not in the course of providing service to them. So, there is a difference here.
I apologize if I got a little wordy here!
I admire the fact that you would like to give your clients a break in the price so that they can afford the products. I would also suggest that you do just that and say to the customers that they could buy the product for such-and-such a price elsewhere but at the great price at which you are offering it.
When word gets out that you give such a good deal on a product, then I'm sure that you are likely to get more clients for the service that you provide.
One catch for the customers might be, that in order to get such a great price on products that they first need to take advantage of the service that you offer.
Just my thoughts, anyway...
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