[snasheya]

Business plan

1.1.0 EXECUTIVE SUMMARY

Enhle Industries is a wooden products manufacturing company established
In 2004, and located about 100 km from Gaborone, in the village of
Kanye in Botswana. It is doing business in the catering Industry. The
Company exists to design, manufacture and sell products such as tables,
Chairs, shade umbrellas and so on to catering firms and interested
Individuals for domestic purposes.

To meet the current growing need of the emerging and fast growing
Catering firms of Botswana, the company therefore intends to expand and
Venture into the manufacturing of round and multipurpose (domestic and
Industrial use) wooden tables, chairs and other products. This need was
Identified through a customer feedback analysis survey conducted by the
Company recently in the following locations: Kanye, Gaborone, Molepulole,
Mahalapye, Serowe and Mochudi. These areas have the leading population
In Botswana which makes the company to be assured of the market.

Designing and Manufacturing of round tables, chairs and other wooden
Products will help us to gain a more competitive advantage over our
Competitors because we would be able to cater specifically to our clients
Needs as they will be no requirement to outsource or rent out any
Equipment required by our clients as we would construct and deliver directly
To their needs. By building on past working relationships with current
Suppliers and other companies and by actively marketing to new
Potential customers of the company, we will be able to capture 15-20% of the
Market and the business share is expected to be about 35-40 % of the
Total market in Botswana.

The company is administratively located in kanye village at Mepakong
Ward, about 100 km from Gaborone the capital town of Botswana. It is
Currently based in the resident of Zama Msibi one of the two partners. In
Addition to attending to the administration and Accounting duties Zama
Also oversees the production processes to ensure quality products. His
Partner, Shadrack Lungu, oversees the marketing sector, to ensure that
The company is reaching its targeted customers timely and effectively by
Marketing itself directly to its customers through the press,
Electronic media and Internet to enhance its profile and products.

Enhle Industries has a strong management team who currently run the
Company. Zama N. Msibi, President and executive director, was previously
The branch managing director of Skonkwane Stores (one of the most few
Reputable hardware shops in Swaziland).He has both the practical and the
Professional experience in the carpentry industry. Shadrack Lungu is
The founder of Atoms Electrical Company and he is good in inventories,
Designing and marketing. Additional staff members include the marketing
Research manager whose duty is to collect evidence about what customers
Needs, Public relations manager who exists to monitor the company’s
Public image and reputation as well as the brand manager whose mission
Is to make sound decisions concerning a particular brand.

In the past two years this business has been doing well, specialising
In making interior decorative African arts and selling to curio shops
And interested individuals from the local community. Enhle industries
Began to gain more customers from catering firms who were requesting the
Company if it can make a 10 to 15 sitter round tables mainly for wedding
Ceremonies. This started as a small diverse for the company products
But needles to say now it is the main reason the company want to expand
And establish a big workshop. Enhle has established excellent working
Relations with both the catering firms and timber suppliers for the
Purpose of its products manufacturing. From suppliers the company is
Beginning to be considered as a company with the potential of having the
Buying power and thus they have started to give it a good discount. When
Piloting further this new product, over the last past month in one of
The surrounding villages, the company managed to raise an amount of
About P 26000 within the period of a month.

The company designs and manufactures wooden round multipurpose table
And other wooden products mainly for the catering firms which exist to
Support wedding ceremonies in the village of Kanye, the surrounding areas
And Botswana as a whole. In the past these customers has been opting
To using metal or plastic tables imported either form Zimbabwe or South
Africa. Over the years customers’ interest has shifted from such
Products due to several reasons. Metal products are promptly to rust while
The plastic ones are not able to resist the high climatic temperature
Conditions of Botswana and hence lose colour, shape and brake easily.

Enhle Industries is seeking growth capital in the amount of P300, 000,
00 for the purpose of purchasing operating tools such as industrial
Machines, raw materials and for training existing personnel in the use of
Those equipments and employing expertise on certain disciplines.
Acquiring new technology will result in a 50% increase in production and will
Decrease the unit cost by 30 %.

This funding is needed in time for the equipment to be delivered in
Place by February 20, 2008, there is two months period between order
Placement and delivery date. Training of employees on the new technology is
Projected to cover a three week period following equipment placement.

The company is expected to breakeven 24-36 months after completion of
The employee training period. Repayment of the loan and interest can
Begin promptly within 30 days of receipts of funds. The loan can be
Secured by Atoms Electrical Company that has a 2005 assessed valuation of
P250, 000, 00.

[Clough]

Just in my opinion, I think that it may be a little long for a summary. I mean, a summary is a summary and should really just summarize in a few details about a company. Also, it would seem that some parts of your Executive Summary might be better placed in another portion of a business plan.

But, then again, I don't know what instructions you were given from your teacher about writing the summary.

As far as your summary being good in the content, you have done a really good job of being informative! You might want to re-check the spelling and also look for words that might need to be capitalized, though.

If you click on the following search, you will find examples of business plans. Seeing them might give you better ideas as to how to word your Executive Summary for a business plan.

Example Business Plan Executive Summary - Google Search

[snasheya]

Thanks a lot for your input. It is highly appreciated.