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    nanostar's Avatar
    nanostar Posts: 1, Reputation: 1
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    #1

    Nov 23, 2006, 08:38 PM
    benetton case study
    I have this case to do for school and I have not idea what to do I am stuck. It is due by Saturday and I don't know where to begin can someone please help me

    The questions in this exercise are based on the Benetton Group, a company headquartered in Italy and known in the United States primarily for one of its brands of fashion apparel―United Colors of Benetton. To answer the questions, you will need to download the Benetton Group’s 2004 Annual Report at www.benetton.com/investors. You do not need to print this document to answer the questions.

    Required:
    1. How do the formats of the income statements shown on pages 33 and 50 of Benetton’s annual report differ from one another (disregard everything beneath the line titled “income from operations”)? Which expenses shown on page 50 appear to have been reclassified as variable selling costs on page 33?
    2. Why do you think cost of sales is included in the computation of contribution margin on page 33?
    3. Perform two separate computations of Benetton’s break-even point in euros. For the first computation, use data from 2003. For the second computation, use data from 2004. Why do the numbers that you computed differ from one another?
    4. What sales volume would have been necessary in 2004 for Benetton to attain a target income from operations of €300 million?
    5. Compute Benetton’s margin of safety using data from 2003 and 2004. Why do your answers for the two years differ from one another?
    6. What is Benetton’s degree of operating leverage in 2004? If Benetton’s sales in 2004 had been 6% higher than what is shown in the annual report, what income from operations would the company have earned? What percentage increase in income from operations does this represent?
    7. What income from operations would Benetton have earned in 2004 if it had invested €10 million additional euros in advertising and promotions and realized a 3% increase in sales? As an alternative, what income from operations would Benetton have earned if it not only invested €10 million additional euros in advertising and promotions but also raised its sales commission rate to 6% of sales, thereby generating a 5% increase in sales? Which of these two scenarios would have been preferable for Benetton?
    8. Assume that total sales in 2004 remained unchanged at €1,686 million (as shown on pages 33 and 50); however, the Casual sector sales were €1,554 million, the Sportswear and Equipment sector sales were €45million, and the Manufacturing and Other sector sales were €87 million. What income from operations would Benetton have earned with this sales mix? (Hint: look at pages 36 and 37 of the annual report.) Why is the income from operations under this scenario different from what is shown in the annual report?
    rita615's Avatar
    rita615 Posts: 2, Reputation: 1
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    #2

    Sep 30, 2007, 09:57 PM
    Did anyone help u with this case study yet? I need help with the exact case study. Will u be able to help me?
    Nene1999's Avatar
    Nene1999 Posts: 1, Reputation: 1
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    #3

    Dec 11, 2008, 08:52 PM
    Quote Originally Posted by rita615 View Post
    did anyone help u with this case study yet? i need help with the exact case study. will u be able to help me?
    Hello I have the same problem I'm working on did you ever get any direction. My teacher says just try it. I have and I don't get it:D
    pready's Avatar
    pready Posts: 3,197, Reputation: 207
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    #4

    Dec 12, 2008, 03:07 PM

    Did you download the annual report?

    First you need to download the annual report, then read the questions and use the annual report to answer the questions.
    faflower's Avatar
    faflower Posts: 1, Reputation: 1
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    #5

    Feb 17, 2009, 02:30 AM
    Quote Originally Posted by pready View Post
    Did you download the annual report?

    First you need to download the annual report, then read the questions and use the annual report to answer the questions.
    I hv dl the report,but I don't know about acct,can u give me some hints?
    cafmilo10's Avatar
    cafmilo10 Posts: 1, Reputation: 1
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    #6

    Mar 3, 2009, 10:55 PM

    I am also doing this question, I will try to help you as much as possible if I figure out the information.
    ycarvo's Avatar
    ycarvo Posts: 4, Reputation: 1
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    #7

    Aug 14, 2009, 10:24 PM
    If someone has informacion to share please send me a email [email protected]. I have the same questionssss :(
    rehmanvohra's Avatar
    rehmanvohra Posts: 739, Reputation: 27
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    #8

    Aug 15, 2009, 09:31 AM
    Unable to download the annual report. I get error message.
    morgaine300's Avatar
    morgaine300 Posts: 6,561, Reputation: 276
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    #9

    Aug 15, 2009, 10:51 PM

    ycarvo - it would be useful if you'd start your own thread instead of dragging up one that is almost 3 years old.

    The URL is not even any good anymore. Perhaps the problem doesn't use 2004 statements anymore. Start a new thread and update the information necessary to do the problem. And then also read the red post at the top of this forum for our guidelines on posting homework problems. You need to make some attempt to do your own work first, post that, and then let someone guide you from there.
    ycarvo's Avatar
    ycarvo Posts: 4, Reputation: 1
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    #10

    Sep 10, 2009, 11:45 PM
    [QUOTE=ycarvo;1924565]If
    ycarvo's Avatar
    ycarvo Posts: 4, Reputation: 1
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    #11

    Sep 13, 2009, 02:24 PM
    [QUOTE=ycarvo;1924565]If someone has informacion to share
    morgaine300's Avatar
    morgaine300 Posts: 6,561, Reputation: 276
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    #12

    Sep 13, 2009, 10:03 PM
    Please read post #9!

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