[deehammer]

There is a poem used in the new Magner's ad which begins:
When yesterday's gone,
And tomorrow is near
Why look for a thing,
When it's already here

Can you tell me who wrote it?

[Wondergirl]

I'm guessing it was a group effort --

Now is a good time

When yesterday's gone and tomorrow is near,
Why look for a thing when it's already here.
And tell me you never once asked yourself how
Some people end up in the middle of the now.
Now is the beat of the feet on the floor,
Now is the then we were all waiting for.
It's the strike of the luck.
It's the go with the flow.
It's the sharing the luck with the people we know.
See, a wise fool once said,
Kind of out of the blue,
That life is a dream
That's already come true.
It's less of the what and the where and the how,
It's more of the you and the me and the now.

(Composed specially for a television ad campaign on behalf of Magners Original Irish cider 2013)
Reproduced with permission