Have you lectured before, wrote articles that were published in professional magazines. What degrees, credentials, and awards you have earned, prpfessional organizations you belong to. Your work experience, etc...
Anything that is important for the prospective employer to know about you professionally that will show why the prospective employer should consider giving you the position you are applying for. This will also determine if you are a good fit for the position that you are applying for as well as a good fit for the organization as a whole.
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