I agree with the two previous answers. I would add that depending on the region for which You are trying to gain more "google populartiy" or a higher Google Rank the difficulty of successfully accomplishing this task would range. Therefor if the website is listing real estates in a not so densely populated area, one could achieve pretty good results in a matter of weeks by following a good check list and performing the tasks in it.
However, if the website is lets say about real estate in New York's Manhattan, then I am pretty sure You will need to get professional help. Because of the many aspects of SEO, it introduced or at least increased highly the need of professions like "Copy Writer". With simple words, these are people that write content, especially constructed for the needs of a better SEO. Bottom line is that often big businesses hire whole teams/ agencies to manage the optimization process of a website (which, in my opinion is why there is often a lot of non sense on the web) .So, You would have a little, probably no chance of success for www.manhattanrealestateexample.com if You are just getting confident with the SEO issues, especially if You're playing by your self; You just can't do the work that 5 other people (or probably more) would do.
I hope that helps.
Ivan
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