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    coachmark's Avatar
    coachmark Posts: 1, Reputation: 1
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    #1

    Jul 26, 2009, 09:32 AM
    e-mail addresses to expected sales.
    I hope this has not been asked yet and if so, could you point me to the correct post.
    I am venturing into the internet sales arena and was wondering if anyone has any information documented regarding tne corilation between, e-mail addresses to hits to views to sales. In other words if I have a list of 1000 e-mail addresses what would be my projected customer base to direct sales having a quality product. Thanking you all in advance.

    Mark
    excon's Avatar
    excon Posts: 21,482, Reputation: 2992
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    #2

    Jul 26, 2009, 09:42 AM

    Hello c:

    If you were doing a direct MAIL piece, you could expect a return of about 2 - 3%. But, since most people consider email advertising SPAM, your percentages will go wayyy down.

    In fact, it would be my guess, that you'll have to have a list of at least 5,000 address's before you got ONE response.

    excon
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