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Jun 4, 2009, 08:52 PM
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How old are you may I ask.. I think you may be surprised by my age hehe
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Business Expert
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Jun 4, 2009, 08:54 PM
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Hey guys...
How ya'all doing?
Clean... Nice site. I did notice one small thing though, on your 'commercial' page under 'vent cleaning' you have 'month(s) instead of month...
I know now where you are my friend... ha. So in the name of fair play, this is our site, it has not been updated in some time though, needs to be done...
Welcome to Enviro Resources II, Inc.!
Stringer
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Full Member
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Jun 4, 2009, 09:05 PM
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Hey there Mr.Stringer.
Ahh finally.
I have been bragging to some friends about the guy that I met on a blog that gives me tips and invoices millions each year hehe!
Finally the search is over!!
Hehe although you have noticed a small error on my page.. I have also found one on yours...
Under your "contact us:
Address26W
There is no space between address and your numbers haha
What is your opinion of my site... I've been trying to get osme inputs but have had no luck hehe
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Business Expert
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Jun 4, 2009, 09:15 PM
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 Originally Posted by Cleaningman23
Hey there Mr.Stringer.
Ahh finally.
I have been bragging to some friends about the guy that I met on a blog that gives me tips and invoices millions each year hehe!
Finally the search is over!!!
hehe although you have noticed a small error on my page.. i have also found one on yours...
Under your "contact us:
Address26W
There is no space between address and your numbers haha
What is your opinion of my site... ive been trying to get osme inputs but have had no luck hehe
Not bad, thanks for the input... you know we paid a lot of money for this site and we checked it all over and no one ever mentioned this... hmmmmm I'll have to get a hold of them.
Yeah... well things are much tougher now than they were before. In one of the sites listed when you Google us it says that we do $975,000.00 / year... that is old. And our site says that for over a decade we have been in business... well it has been 17 years, almost 2 decades now.
I have been having some fun, I was in your area last week cold calling and three days this week in N. W. Indiana, we already have 17 buildings spread out there but we need another 40 or so.. hopefully.
Love cold calling... "just we already have a cleaning company".. (little girl sitting pretty at the receptionist's desk) I am sure that you do sweets, but you don't have the best... "But how do I know you ae the best?" "Do they smile for you like this... I NEED TO TALK TO YOUR BOSS... NOW! Pretty please... :rolleyes:
Your site isn't bad at all... to me the key is easy reading... K.I.S.S...
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Uber Member
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Jun 4, 2009, 09:20 PM
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Hi, guys!
I'm on again, but I don't know for how long. Seem to really be having some connection problems. I just now got re-connected.
Thanks!
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Business Expert
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Jun 4, 2009, 09:24 PM
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 Originally Posted by Clough
Hi, guys!
I'm on again, but I don't know for how long. Seem to really be having some connection problems. I just now got re-connected.
Thanks!
You've been a stranger lately Bud. :D
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Full Member
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Jun 4, 2009, 09:33 PM
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 Originally Posted by Stringer
Not bad, thanks for the input...you know we paid a lot of money for this site and we checked it all over and no one ever mentioned this...hmmmmm I'll have to get a hold of them.
Yeah...well things are much tougher now than they were before. In one of the sites listed when you Google us it says that we do $975,000.00 / year.....that is old. And our site says that for over a decade we have been in business...well it has been 17 years, almost 2 decades now.
I have been having some fun, I was in your area last week cold calling and three days this week in N. W. Indiana, we already have 17 buildings spread out there but we need another 40 or so..hopefully.
Love cold calling..."just we already have a cleaning company"..(little girl sitting pretty at the receptionist's desk) I am sure that you do sweets, but you don't have the best....."But how do I know you ae the best?" "Do they smile for ya like this.....I NEED TO TALK TO YOUR BOSS....NOW! Pretty please....:rolleyes:
Your site isn't bad at all....to me the key is easy reading...K.I.S.S...
Yes Indeed. I could have sworn you say you invoiced 5 mil at a time?
Id that correct?
Having fun in my area eh?
I have not had much fun.. they just opened up a new facility in the area (nursing home )
I have contacted the field manager but have no response...
Tomorrow I think I will steal your Cold Calling technique... lol
Except my fiancé says she will call for me... hehe
I think it will be more pleasant having a woman cold calling than me hehe
I have a friend do my website though... I only paid around 300 for it
Sometimes I am afraid to talk to the boss...
I walked into a apartment management complex the other day and handed my card and the woman was real rude saying no soliciters...
Then she called the next day asking about my service but she seemed real cheap...
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Uber Member
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Jun 4, 2009, 09:35 PM
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Yeah, I know... Haven't meant to be one, though.
Just trying to get my act together here...
There's lots of things that we could talk about.
Thanks!
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Business Expert
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Jun 4, 2009, 09:43 PM
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 Originally Posted by Cleaningman23
Yes Indeed. I could have sworn you say you invoiced 5 mil at a time?
Id that correct?
having fun in my area eh?
I have not had much fun.. they just opened up a new facility in the area (nursing home )
I have contacted the field manager but have no response...
tomorrow I think I will steal your Cold Calling technique... lol
Except my fiance says she will call for me... hehe
i think it will be more pleasant having a woman cold calling than me hehe
I have a friend do my website though... i only paid around 300 for it
sometimes I am afraid to talk to the boss....
i walked into a apartment management complex the other day and handed my card and the woman was real rude saying no soliciters....
then she called the next day asking about my service but she seemed real cheap ...
No. I said that we bill about $6.5 M a year, or $541,666.00 per month now since we lost about $2 M a few months ago.
I like to have some fun when I cold call.. and like I said to you at least 3 times... that's where you find most of your business... don't cold call (in person)... not much in sales is the result.
YOU have to make selling fun and informative... think about what you DON'T want to hear a salesman say to you and what would make you listen... then choose...
AND you must be nice,polite and listen and... oh yeah... have balls and some thick skin...
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Uber Member
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Jun 4, 2009, 09:46 PM
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Hey, Stringer!
So, what are some of the things that a person wouldn't want a salesman to say, please?
Thanks!
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Business Expert
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Jun 4, 2009, 09:51 PM
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 Originally Posted by Clough
Hey, Stringer!
So, what are some of the things that a person wouldn't want a salesman to say, please?
Thanks!
You know Clough... " HEY FRIEND! I HAVE JUST WHAT YOU WANT, RIGHT OVER HERE", while dressed in a plaid shirt with stripped pants... he hee. That was rather obvious right?
What I was saying is you want to be professional, for yourself and your industry... you bring the professionalism...
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Full Member
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Jun 4, 2009, 10:11 PM
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That is a good idea.. I will review it and look it over to see what I can't do to include those extra words...
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Uber Member
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Jun 4, 2009, 10:15 PM
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Connection is really crazy right now...
I think that we've talked in the past about the words to use. Obviously, things stated on the page of your site that I saw, are getting excellent exposure in searches.
So, I would suggest putting words in those paragraphs that will cause people to find you because of what you do and where you're located.
Thanks!
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Full Member
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Jun 4, 2009, 10:17 PM
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 Originally Posted by Stringer
No. I said that we bill about $6.5 M a year, or $541,666.00 per month now since we lost about $2 M a few months ago.
I like to have some fun when I cold call..and like I said to you at least 3 times...that's where you find most of your business...don't cold call (in person)...not much in sales is the result.
YOU have to make selling fun and informative...think about what you DON'T want to hear a salesman say to you and what would make you listen.....then choose...
AND you must be nice,polite and listen and...oh yeah...have balls and some thick skin...
OK... third luck is a charm... Tomorrow will be deemed COLD CALLING FRIDAY
I'm jumping in and doing this!!
RAWR WISH me luck
For now I must go to sleep... I will be on tomorrow night guys...
I AM BEAT!
Watch out stringer here I come hahahaahha jk
Clough we will resume tomorrow...
Thanks for the input guys!
Good night!
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Uber Member
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Jun 4, 2009, 10:26 PM
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You're very welcome, Cleaningman23! And, I do wish you a very pleasant and restful sleep so the you can be refreshed to go out and "hit the streets" early in trying to find employment!
Thanks!
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Business Expert
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Jun 4, 2009, 11:01 PM
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Night guys, and Clean... Ok, I'll be watching over my shoulder... :)
Night.
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Full Member
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Jun 5, 2009, 10:26 AM
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Thanks Stringer..
I am reading it over right now...
May I ask.. what type of businesses do you know to cold call...
How do you know the sizes of their offices..?
I have never cold called...
When I was supervisor for 1800GOTJUNK I would call all the customers and give them input and other information.. but enver cold called lol
I was tihnk aobut saying Hi this is Jim form Dirt Dusters Cleaning inc can I speak to the person in charge of cleaning...
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Business Expert
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Jun 5, 2009, 04:07 PM
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 Originally Posted by Cleaningman23
Thanks Stringer..
I am reading it over right now...
May I ask .. what type of businesses do you know to cold call...
How do you know the sizes of their offices ...??
I have never cold called...
When I was supervisor for 1800GOTJUNK i would call all the customers and give them input and other information ..but enver cold called lol
i was tihnk aobut saying Hi this is Jim form Dirt Dusters Cleaning inc can I speak to the person in charge of cleaning...
If you ask for that person, they WILL give you the person from their cleaning company or housekeeping and that's not who you want to talk to, you want to take their business away. They are the cleaning company.
Ask for the person that contracts for their cleaning service, the person that makes the decision to hire the cleaning company, or purchasing, engineering, maintenance, etc.
Here are some interesting articles that may get you started:
Sales & Marketing
Elements of a Sales Campaign
From AllBusiness.com *
A successful sales campaign starts with untested leads and ends with new customers. Whether your normal sales cycle is 12 days or 12 months, every sales campaign includes these basic elements:
Leads are names and contact information you gather through direct mail, advertising, public relations, trade shows, networking, referrals, business directories, acquired lists, or trade and professional groups.
Cold calls are unscheduled contacts with prospects and can be an effective tool for setting appointments and qualifying prospects. Briefly state the benefits of your product or service, learn something about the prospect, and ask to meet.
Introductory letters break the ice and prepare prospects for your call. Mention how you got the person's name (especially if it's a referral), describe some benefits of your product or service, tell how you've helped similar prospects, and close with a promise to call.
Literature gets mailed to customers who request information. Ask questions to determine the best material to send. Flag or highlight important sections. Include a personal note and specify when you will follow up.
Taking the Chill Out of Cold Calling!
By Andrea Sittig Rolf
What is it we hate most about cold calling? Is it calling people we don't know? Taking time out of our busy schedules to make phone calls? Or is it the “cold” part of cold calling we don't like? Here's a tip on how to take the chill out of cold calling by warming up your cold calls first.
Choose your best referral partner and do a mutual endorsement mailer. A mutual endorsement mailer is a prospecting tool used not only to promote each others businesses, but to actually make personal introductions for each other. Here's how it works.
Review your contact database with your referral partner and determine which of your customers or strong contacts (meaning those that have a relationship with you) best fits your referral partner's Ideal Client Profile (those prospects who have attributes that make them ideal as a customer for your referral partner). Next, on your letterhead, have your referral partner write a letter to the contacts in your database who have been identified as fitting your referral partner's Ideal Client Profile to personally introduce your referral partner to your contacts. Your referral partner is writing a letter on your letterhead, as if it is coming from you, as a way of being personally introduced to specific contacts in your database. By having your referral partner write the letter, he will be able to stress the key points he wants to convey to those receiving the letter. Also include any marketing material that is relevant to your referral partner's business, as well as your business card and your referrals partner's business card. Remember, you should sign the letter, as it is coming from you. Have your referral partner do the same for you, on his letterhead, with his signature, introducing you to the contacts in his database that fit your Ideal Client Profile.
About a week after the mailers have been sent, call the contacts given to you by your referrals partner, who have received the mutual endorsement mailer. When you call, say, “I'm calling to follow up on the letter you received from David Smith.” (David Smith being your referral partner.) From there, the conversation should flow fairly smoothly and you now have a great introduction into a new prospective opportunity!
Use this as a template for writing your mutual endorsement mailer introductory letter.
You may have noticed that I included a couple of quotes from clients both at the top of the template letter and near the end. When other clients have something positive to say about you and your company, it is the most powerful sales tool you have…use it. Be sure the quote you use speaks to the results you've created for your client, as this will give you credibility and inspire confidence in the prospect that you will deliver the same for him.
Also, be sure to include any other titles or accolades that will give your company credibility. For example, in the template letter you will see that not only am I the CEO of Sittig Northwest, Inc., but also a columnist with The Puget Sound Business Journal. Also, The Blitz Experience™ was featured on SellingPower.com's website homepage so I included that tidbit as well. If you can establish credibility early on in your letter, it is more likely the prospect will read it the entire way through.
Finally, keep your letter to one page. You want to create enough curiosity about who you are and what you do that the prospect will accept your follow-up phone call, but you don't want to tell everything there is to tell in the mutual endorsement introductory letter.
The mutual endorsement mailer and the subsequent follow-up call is a very effective way to generate new business and will take the chill out of your cold calls!
For more information about the mutual endorsement mailer and other great prospecting tips, check out Andrea's new book Business-to-Business Prospecting: Innovative Techniques to Get Your Foot in the Door with Any Prospect (Aspatore Books, 2005).
ANDREA SITTIG-ROLF is a public speaker, author, and president of Sittig Northwest, Inc., a sales training and consulting firm. Sign up for her free sales tips newsletter. Contact her at 206-769-4886, Sittignw.com - sit tig nw Resources and Information. This website is for sale!, or [email protected].
Cold Calling: Don't be A Flash in the Pan
By Jerry Hocutt
“How long do you plan to be in business?” Roy Williams asks in one of his trilogy Wizard of Ads books. What are you doing to make sure you're here tomorrow?
You advertise. Good. Television is out of the question of course. Too much moola. Your Yellow Page ad has that phone ringing off the hook. What's that? Oh? It's not? Well, at least you've got your newspaper ads running every day. Oh? Not doing those either? Never saw the results you expected? Hmmm. How about direct mail? Surely that will work. Huh? You've heard too many horror stories of monies lost? (Believe me…they're true!) But Yellow Pages? Newspapers? What's the problem? Williams found that people who respond to your Yellow Page ad call when they don't know who else to call and they're shoppers who have no preference.
He calls newspaper advertising the “sprinter's” of advertising. Such advertising is good for companies that are looking for people who are buying today. Short-term sales. What are the chances of that? Plus, newspaper advertising doesn't build relationships with people buying weeks or months down the road.
In one way, cold calling is similar to newspaper advertising. The average cold caller is looking for a deal today. Hold your fingers up in front of your face. Go ahead. All ten of them. Now count the number of sales you've made on your first cold call. Are you going to make a good living at that rate?
I call this type of cold calling – looking for a quick sale now – flash in the pan marketing. The average cold caller fails to understand that the prospect will buy what he's selling some time in the future once he has the need. Rather than take the time to start a relationship so he'll be remembered when the need arises, he hangs up and makes his next call. Like the early prospector looking in his pan of silt and rocks, he fails to recognize the gold nuggets and throws them out with the wash.
This is not to say that cold calling doesn't work. It does. I think – no I know from over 30 years of experience – that this is one of the fastest ways to build your business. Where I differ from most others is the follow-up required for cold calling. 95% of salespeople don't do it. Their laziness is great for me. By failing to follow-up and build relationships, they do more to eliminate themselves than anything I could ever do to knock them out of the picture.
If you're doing cold calls as a “numbers game” you're a flash in the pan salesperson. I'm not saying you can't make a good living doing it, but from my research only 1% of salespeople have the endurance to play the numbers game like this. They could care less about having any relationship, want the commission now, and want to move on. Most of these people you wouldn't even want to do business with yourself.
Success in advertising (and cold calling is self-advertising) comes in the follow-up. It comes in qualifying and building a long-term relationship with the prospects. And qualifying doesn't have to be complicated. In fact, all you have to determine is if the prospect is buying your service or product from your competitor. If she is, establish a relationship. She has a need for what you're selling.
Things change and the chances of her doing business with your competitor for a lifetime are 0%. She'll be changing vendors. You can take that to the bank. This is where your relationship guarantees the prospect remembers you first when she's ready to buy later. If you're a flash in the pan, a onetimecallPaul, she'll never think of you. If you're a professional, if you have a relationship that none of your competitors bothered to establish, you'll be the first one she calls.
A problem we have in sales is that we want instant gratification. Our commissions are tied directly to our sales. Our sales managers need sales closed before the end of the month. Business owners need sales now to meet payrolls. We want sales without taking the time to build any pesky relationships. This is the flash in the pan approach to selling. It's the man who wants his fish today without learning how to fish. (A fish in the pan approach?) I know it's tough, but in sales you've got to work both sides of the street: get the quick sales when you can, but establish and build relationships for the long term sales tomorrow.
Find your company's top salespeople. It won't be hard. It'll be just one or two. Take them to lunch. Talk about selling. Ask about relationships. The best salespeople know that relationships are created by repeated contacts: visits, phone calls, and cards. I bet they can tell you so many good stories about their clients you'd be amazed, awed, and blowing milk out your nose from laughter. They have the skinny and the dirt on everyone. They have relationships. They didn't get to be the best because they're flashes in the pan.
Learn how to fish. That crazy fish isn't going to jump into the frying pan without some type of relationship.
About the Author:
© 2005 Hocutt & Associates, Inc. Jerry Hocutt is the founder of Cold Calling for Cowards ® seminars and provides a free 30-day trial of his B2B email postcards that build relationships leading to sales at his website You've Got Contacts.
Always remember.. this business is unique. You may make the cold call and nothing happens now: they go out for bid 'next year', they have a 'great company now', 'my uncle owns a cleaning company' (everyone is in the cleaning business now... ) and so on and so on... BUT, that building will pretty much be there for a long, long time. People may change, but the building... will be there for you to call on 'it' again. And every piece of business that you get will continue to pay you month after month... layering the profits. Record and save each name, phone number and address that you get... for a future call... a priceless list of information. And, it is the building that is important at first, its' size... and then you build the relationship with the people.
Tell them that you are new to this... most will give you a break... and at least talk to you. Stay tough and excited about what you are doing... let the hard calls roll off your back...
Stringer
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