[The Brain]

Hi people ,struggling in my letter, need some direction.I have found a product I want to market and buy the franchise from overseas(USA) and become the Australian distributor of the product.
I have had some email exchanges and talked on the phone with them they basically want from me an intro of the three partners what we are are about what we are targeting in australia and how we shall do ite etc (marketing)This would be I guess part intro- part plan... ther are gaps to fill as we don't have all the marketing tools and information of the product as we are to be guided by the Franchisor we are just preliminary talks and want to get the ball rolling as two start exchanging info with each other then get to meet face to face.
All help Ill be definitely grateful.

[The Brain]

Im in idiot mode should be "in my letter"

[Clough]

Hi, The Brain!

I edited your post to your needs. If you would like to post a draft of your introduction letter here, minus any names and contact information, I'm sure that there will be those of us who will come along who would be willing to give you suggestions as to how you might make improvements on it.

For an introduction letter, it's best not to be making things too long. One page should be sufficient. Large firms get letters of introduction all of the time, and if your letter is too long, it's possible that the person reading these sort of things won't want to read yours because it isn't concise enough.

In your introduction letter, you might want to briefly point out to the franchiser what you know about their company, how fine you think they are, and how you can be of service to them the best in order to enable them to benefit the most.

Just some initial thoughts for you...

Thanks!

[Stringer]

Clough, they could be asking for a preliminary Business Plan even though there is not much info to go on. By that I mean;

Per his post:

"How they intend to market the product."

Brain, I would suggest that you try to get in direct contact with them again and have a list of questions ready.

1. Knowing that a lot of this information will be presented by the franchisor, what exactly are you looking presently for from me in this letter?

2.. Are they looking for an over view? To what depth?

3. I do not know if you are past this stage as yet but possibly they are looking for your qualifications, your experience levels, contacts, etc.. Good companies are looking for more than the up front money.

I guess we might call it a resume'. They may want more information on who is going to rep their product?

But if you are able to talk with them again directly I would have a pencil and paper ready and copy the advice and information they tell you and possible expand on that.

One more suggestion Brain, when dealing with any type of contract make sure that you have an business attorney, I would make that mandatory.

Stringer