Marketing Technology Tool
What is the Technology tool, created by the US Government in the 1960's, is now being used by companies all over the world to establish a global presence and promote their products and services. However, research has shown that most companies have enjoyed little sales success from it...
My first response was the Internet... however the last part of the question states that most companies have had little sales success. Which now makes me question my original response.
You're thoughts??