Doing it the 'manual' way:
First 10 feet = $100 (remaining 80 feet)
Second 10 feet = $125 (remaining 70 feet)
Third 10 feet = $150 (remaining 60 feet)
Forth 10 feet = $175 (remaining 50 feet)
It's kind of a pattern here, something like:
100, 125, 150, 175, 200, ...
This is an arithmetic progression with first term a = 100, common difference d = 25 and with n = 9 terms.
And you should have the formula to get the sum of the first 9 terms of the sequence.
EDIT: Which is another way of thinking about it as compared to ebaines' answer above :)