MusicWeb International is my website which has been running for 11 years. It is really a co-operative of about 60 reviewers. The main business of the website is classical CD and concert reviews although there is a large amount of other information. It receives a huge number of hits because it is a non-subscription site and our visitors return regularly to read the new reviews that are put on every day. You can see the stats at Visitor stats Visitors spend an average of over 10 minutes on the site. Each review appears in Google so we are well represented there.

In spite of offering each CD reviewed for sale the site does not generate enough money to maintain itself and it is difficult to attract advertising. I need to grow the 'audience' more. I think advertiing might help but have limited funds. I would like advice on how and where to advertise and any other way of making it more successful.

I'm no ad guru, but just some ideas...

If you get decent traffic, you might try Google AdSense.

Craigs List is HUGE. You could do some advertising in the bigger cities.

Consider a "links exchange drive" where you add a links page to your site and petition other music sites to trade links. Getting more links to your site is very beneficial.

Conventional advertising should be considered also:
On your vehicle
On bus stop benches
Local Newspapers
etc...

Beyond the above you should browse some of these "website marketing" sites: website marketing - Google Search