We have started a commercial cleaning company in the state of Maryland. We have all of the required insurance we need for our state. My question is what do we put in our introduction letter to prospective clients

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Originally Posted by vonjon

We have started a commercial cleaning company in the state of Maryland. We have all of the required insurance we need for our state. My question is what do we put in our introduction letter to prospective clients

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Hello v:

You need to stand out - BE different.. I LOVE different...

Your introduction should say: "ABSOLUTELY, THE BEST CLEANING SERVICE - EVER - GUARANTEED". Be sure to include your phone number.

Of course, then you have to produce. Let's hope you can.

excon

Thanks a lot excon & trust me I will produce

Ex is correct (again & again... )

Prospects receive tons of brochures, letters, odd things in their mail daily along with phone and emails. What can you do when the bottom line is to get their attention and at least a face to face? It becomes a blur to them and most consider it junk mail and it ends up in the round file. The key is repetition and being a bit tenacious in a friendly and business like way. Remember, that building is not going to go away, the person who makes the decision may. So how will you know that unless you stay tuned and current. Simply sending out a letter and expecting them to call you is naïve.

Send out your letter or brochure and definitely follow up with a phone call or direct contact (but) always keep it brief, very brief. If they read it they will read the first paragraph and maybe the last one. My suggestion; start with a question, get their attention enough to at least possibly have them read on.

Always put yourself in their position, ask yourself what really matters them. First arrive at at least 3 to 5 great questions and then brainstorm them to arrive with the one that you want to use. Write how you converse and to the point... you have to grab them.

Example:

"Are you sick and tired of being bothered by janitorial companies contacting you every day???"

"Want to clean up your act---call us!!!"

"We can make you spruce up!"

"You don't need us, until you do."

Remember always that purchasing is a personal decision. You can make them look good with a good decision.

Mailers are good and necessary but need to be accompanied by much more: networking, referencing , cold calls, business social groups, articles in your newspaper/s about your company (Google this method), etc.

Good luck, let us know how you are doing.

Stringer

No letter. A glossy 2 fold brochure, with a picture of you and your staff, all neat and clean and smiling.
People want to know you didn't hire a bunch of grungy people hired off the street who will dent, gouge, and scrape their offices. Or worse.

2 or 3 examples or rates. I realize that often you have to go look and quote.

Your license number.

Say you will bring an exhaustive checklist with you for them to fill out. Exhaustive here means complete but has a nice sound of people working really diligently.

Include a Rolodex card (name, phone, rates). People still use them.

Times are very, very tough and you will have a ton of competition.
Read papers for public building contract bids too.