This word (in the attached image) was written top to bottom, as opposed to right to left. I don't know why...

But can someone tell me what it means?

Tell me what it means and then I'll tell you what conversation I was trying to have with this person who does not speak english very well. He asked me to look it up and find out what it means.

I'll be speaking to him more next week - apparently about it.

Its translation appears to be: Hypocrites

Thank you, drkpp.