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-   -   What is the budget for a advertising campaign (https://www.askmehelpdesk.com/showthread.php?t=48340)

  • Dec 13, 2006, 09:59 AM
    chanel05
    What is the budget for a advertising campaign
    What is the budget for a advertising campaign
  • Dec 13, 2006, 11:17 AM
    ScottGem
    Depends on how much you need to spend
  • Dec 13, 2006, 11:19 AM
    Curlyben
    Also depends on what you are advertising ;)
  • Dec 15, 2006, 10:37 AM
    questiontoknowledge
    You can make several approaches to budgeting a campaign:

    Percentage of sales/profit method
    Can be done after at least a year in business

    Historical method
    Good if you have been in business more than five years

    Objective/task method
    A much more analytical approach based on sales goals

    Competitive parity method
    Matching the campaign waged by your competitors

    All you can afford method
    Usually done at the start up of a business

    There is no easy answer to this as you can spend as little or as much as you want. The most important thing is get the most you can out of a realistic budget . Sometimes you can even advertise for free, for instance putting the name of your business in this post. If you are serious about putting together a plan though, I'd like to help.
  • Dec 15, 2006, 11:39 AM
    Fr_Chuck
    Well I understand the person who ran for Gov of New York spend somewhere around 400,000.

    I think the company I work for spends a few hundred thousand dollars a month.

    My wife on her music school spends maybe a few hundred dollars a month.

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