1- selectting a company to " work for ", which is currently seeking to develop international markets or expand its existing international operations.
2- selectting a product. One product should be selected from the organisation's product portfolio. Based on this selection the brief requires an assessment of market demand ( market analysis ); an assessment of the segmentation and positioning opportunities in the domestic/international markets; an assessment of the size of the international market(s) for the product and a forecast of futre demand.
