Assignment on international marketing
Assignment Set- 1
Q.1 Describe the theory of International Product Life Cycle
Q.2 Give a framework of business environment for any MNC.
Q.3 What are the elements of marketing mix for international marketing? What marketing mix decisions a firm needs to take up when expanding into international markets?
Q.4 Write a short note on Grey Market in context of international marketing
Q.5 PepsiCo launched its popular marketing campaign with the tagline “Come Alive with the Pepsi Generation,” in Chinese, it translated as “Pepsi Brings your Ancestors Back from the Grave”. As a result Pepsi sales dropped abruptly in China. What issue did PepsiCo face here? Suggest how marketers can avoid such cross-culture marketing mistakes?
Q.6 Write a short note on ‘Social organization’.
Assignment Set- 2
Q.1 International marketers sometimes have to face various trade barriers. Describe the reasons the governments protect the local industries?
Q.2 Write a short note on WTO and GATT, highlighting difference between the two.
Q.3 Describe the International Marketing Research Process.
Q.4 Describe how a company can develop its entry strategy in international market.
Q.5 List down and describe any five entry modes for entering an international market.
Q.6 What is dumping? Describe various types of dumping.
