Ask Me Help Desk - If demi hair dye is left in your hair too long does it go darker?

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If demi hair dye is left in your hair too long does it go darker?

Today I tried to dye my hair with natural instinct but went I rinsed it out my hair color didn't change as much as it should. I have dark brown hair and I wanted to go lighter. Does the length of time you leave it in for effect the color it becomes?? :confused::confused::confused::confused:

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