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Freedomworks isn't some "organic grassroots" outfit. It's run by former Republican House Majority Leader Armey -- corporate lobbyist, global warming denier and ladie's man. The President and CEO of Freedomworks is Matt Kibbee, who was trained by Lee Atwater. Kibbe was behind the attempt to get Ralph Nader put on the ballot in Oregon in 2004, prompting a complaint to the FEC of illegal collusion with the GOP.
Steve Forbes is on the FreedomWorks board. As Paul Krugman noted, their money comes from the Koch, Scaife, Bradley, Olin nexus, as well as other reliable funders of right wing infrastructure including Exxon Mobil.
Freedomworks has a long history of skunk works. In 2004, a woman who identified herself as a "single mother" in Iowa, Sandra Jacques, appeared at a George Bush town hall and gushed about his plan to privatize Social Security. She left out the part about being an employee of Freedomworks, who were lobbying on the issue at the time.