I need to develop SMART objectives, and marketing strategies for the primary target market for a coffee shop.

Mmmmm, let me think. Where is the coffee shop located ? Is it in a strip mall, on a highway outlet ? It all makes a difference. Different traffic (of people), etc.

Tick

Hi, mkaragirova!

Is this for a business that you're going to actually run? Or, is this an assignment for a class at school?

What is quoted below, is from the following site.

SMART Objectives

Perhaps knowing what SMART Objectives stands for will help you to get started on your project.

Quote:

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A simple acronym used to set objectives is called SMART objectives. SMART stands for:

1. Specific – Objectives should specify what they want to achieve.
2. Measurable – You should be able to measure whether you are meeting the objectives or not.
3. Achievable - Are the objectives you set, achievable and attainable?
4. Realistic – Can you realistically achieve the objectives with the resources you have?
5. Time – When do you want to achieve the set objectives?

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It would seem to me, that the first thing that needs to be completed and accomplished, would be the development of a workable business plan.

Have you already developed the business plan?

Thanks!