What % of a market should I project I can reach in making a plan
OK. Idea is a small kids'attraction business in a small town area. Nearest similar venture is 100 miles away, so hoping to draw from local communities in 25 mile radius, have checked stats on school-age children in the area. Now, what % of those kids (my target market plus their parents) should I project as worst-case scenario to decide if my costs/projected return are feasible?
I am trying to project on a weekly or monthly basis. What % of kids in area should I predict? How many parents accompany those kids? If I am open only Friday evening and weekends how might I project for new or repeat business?
All input appreciated!