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As a store manager, I need to write a 5 paragraph memo to all sales personnel explaining how to keep customers happy by comparing/contrasting the needs and shopping habits of a few different consumer groups, including males/females, young/old, and adults/teens. How would I go about doing this?
Hi, andyhaus1057!
You might start it with a salutation of Dear Employees, Dear Members of Our Sales Team or maybe Dear Staff. Probably the most personal salutation would be the best to use. Up to you...
I would then go on to describing how it's important that we all work as a team according to the needs of our customers in providing them excellent customer service and satisfaction, and that not all customers have the same needs according to their age, sex or demographic group, etc... and, etc...
If you would post a draft of what you would like to write, then I'm sure that there would be those of us who would be willing to advise you as to how you might make it better.
We can't do your homework for you here. Doing that would be defeating the purpose of this site and also your learning how to do what you need to do according to what you have been instructed to do.
Thanks!
Here is what I have so far...
To: All employees
From Michael Jones, Manager
Date: October 11, 2008
Subject: Keeping the customer happy
With a significant number of businesses posting negative results, it is important for our company to start focusing on our customers needs There are many reasons for choosing a particular store to go to purchase items. For instance, having someone assist you in finding what you need, or just answer questions about the product. It is also a way to get out of the couch, away from the television, or off the computer. That is why many companies are now using relationship marketing to increase customer satisfaction and loyalty, which should increase their store patronage. Starting next week, I ask that all staff member start applying that same concept.
Hi, andyhaus1057!Quote:
Originally Posted by andyhaus1057
I hope that this isn't too late for you!
Below, is a revision and suggestions concerning what you have written.
To: All employees
From Michael Jones, Manager
Date: October 11, 2008
Subject: Working as a Team Together to Keep Our Customers Happy and Satisfied
While a significant number of businesses have been reporting negative sales results, it doesn't have to be the same case with our business. As such, it's important for our company, working together as a team, to start focusing on the needs and wants of our customers.
Some ways that we might accomplish this are: being alert to customers searching for items and assisting them to find what they want, or just even answering questions that they might have concerning a particular product.
[I'm not sure what you mean by the following: It is also a way to get out of the couch, away from the television, or off the computer.]
If you mean what I think you mean, then the following revision is suggested.
It's important to note to customers that the products we offer are things that might facilitate them getting out of the couch, away from the television or off the computer, if being able to do that are the things after which they seek. Our doing so like that, with presenting our products to customers, would be one of the ways that the most successful companies are promoting their products through the use of what's called Relationship Marketing.
Presenting products to customers in that way has proven to be successful in the selling of products in other companies like our own, and I think that it would be good for us to emulate a technique that has proven to be successful elsewhere.
Starting next week, I am asking all Team Members to start applying the same concept and technique when approaching the customers while assisting them with what they want.
Sincerely,
Your Name
While the above might still be a little rough, and perhaps needing further revision, I'm sure that you "catch my drift."
Thanks!
Clough,
I definitely know what you were talking about - thank you so much for your help! :) Everything looks great to me.. The only thing is that they need to be 5 paragraphs, and a few of them are sentences. How can I go about adding a few sentences to a few of them so that they can be a little bit longer?
Thank you for thanking me andyhous1057! I'm glad that you are appreciative of the work that I did!
I wasn't intending it to be five, complete paragraphs but only separated things in order to give you further ideas as to how you might develop it.
This is how you add a few sentences to what has be written and to further elaborate on it, you might want to consider that - the customer comes first, knowledge about the products that the team member wants to sell is paramount to helping the customer, having our company viewed as being far and above the competition is something that we strive to do in order to best serve the needs of our customers and subsequently gain referrals because of the ways that our team members serve the needs of our customers, why go with the rest when you can have the best?
The above should give you some further ideas as to what you might add order to complete it.
I forgot to add a suggested salutation to my revision in post #4. Since this is to be a memo and not a letter, I would suggest something along the lines of To: All Team Members.
If you do post your revision here, I will be glad to look it over and suggest ways to you as to how you might make it better.
The assignment that you have been given to you has been given to you for you to learn. I'm trying to facilitate you learning without doing the assignment for you.
Thanks!
Actually,
I'm sorry.. I made a mistake. The memo needs to be regarding the shopping habits of different types of consumers for example, males/females, young/old and adults/teens.
I'm stumped. Is there any way you can help? This is due soon.
To: All employees
From: Mike Jones, Manager
Date: October 11, 2008
Subject: Working as a Team Together to Keep Our Customers Happy and Satisfied
Here are 5 paragraphs that I have.. can you help me modify it?
When you are trying to appeal to a teen vs. an older person, the key to the older person is the value. The elderly often think "What type of value am I going to get? Teens often think "What is going to individualize me? They are most likely to buy what is going to make them feel like they are an independent person.
When dealing with females vs. males, your always wanting to explain to the male how the product is going to make their life easier. They don't care about their status as much as females. With females, you have to put more emotional appeal into it. It is important to put in a lot of color to attract females. Females appeal to all 5 senses with bright colors, music, etc. The male is about visualtion. Men to love too see. And women love to experience
Rich vs Poor -- Poor people are always wanting to make sure that they have a bargain. Any way you can throw in anything something for free, or sell the fact that they can make one last trip, they will stock up. Explain to them how you have the best deals in town. If you don't, try to say that you do. Price sells poor people. Upscale people go back to the value. They are concereed with what their buying, and how its going to set them apart with people in society.
Young/Old - Your going to have to explain the eldery the electronical aspects of things without using technical jargon words. Teen - You have to be savvy with the techinical terms, or they will most likely go somewhere else because they may think your not educated enough how to use a device. They always want the most new and exciting thing available.
White collar vs blue collar - On average, the white collar consumer has always done research on the product and have most likely done research. Statistically, they've already researched and don't need to ask any questions. The blue collar consumer = more selling tactics are used. Come at them with a neighborhood friendly vibe.
Hi, andyhaus1057!
Below are some corrections and suggestions to how you might make improvements on your memo.
I hope that it's not too late! I do also like some of the ideas that you have. You have made some statements though, that a lot of people might consider to be profiling certain segments of the population in a certain way, when that type of profiling as such might not be the same with all the members of that segment of society.
Thanks!
Quote:
Originally Posted by andyhaus1057
Fortunately, its not too late! =) But it is due tomorrow so I need to make sure that the grammar and everything is correct. I have made some changes. Can you please proof read it for me?
To: All Team Members
From: Mike Jones, Manager
Date: October 11, 2008
Subject: Suggested Sales Strategies - Working as a Team Together to Keep Our Customers Happy and Satisfied
Dear Team Members:
Good morning. I hope everyone is having a good day. In this memo, I want to touch base on some examples of how we are striving to keep the customer happy.
Teens and the Elderly. When you are trying to appeal to a teen vs. an older person, the key to the older person is the value. The elderly often think, "What type of value am I going to get? Teens often think "What is going to individualize me? They are most likely to buy what is going to make them feel like they are an independent person who stands out above the rest of their peer group.
Males vs. Females. When dealing with females vs. males, you're always going to want to explain to the male how the product is going to enable them to make their life easier. They don't care so much about their social status as much as females. With females, you have to put more emotional appeal into it. It is important to put in a lot of color to attract females. Females appeal to all five senses with bright colors, music, etc. The male is about visualization. Men love too visualize, and women love to experience.
Rich vs. Poor. Poor people are always wanting to make sure that they have a bargain. Anything that poor people can buy in bulk, they will most likely buy because it saves them a trip. Explain to them how you have the best deals in town. If you don't, try to say that you do. Price sells poor people. Upscale people go back to the value. They are concerned with what they're buying, and how its going to set them apart from other people in society.
Young vs. Old - Your going to have to explain to the elderly the electronic aspects of things without using technical jargon words. Teen - You have to be savvy with the technical terms, or they will most likely go somewhere else because they may think you're not educated enough how to use a device. They always want the latest and most exciting things available.
White collar vs. blue collar - On average, the white collar consumer has always done research on the product and have most likely already done research. Statistically, they've already researched and don't need to ask any questions. Concerning the blue collar worker, more selling tactics need to be used to convince them as to why they need to buy the product. Come at them with a neighborhood friendly vibe, with plenty of reasons and support for why they need to make the purchase.
I think that you've done an excellent job with all the revisions that you have made, andyhaus1057! Now, whether your teacher thinks so, that is another question...Quote:
Originally Posted by andyhaus1057
You've worked very hard on this paper and are to be commended for that! It's much more organized and "user friendly" to the people who will be reading it!
My suggested additions and corrections are in RED.
I hope that all goes well with you concerning this!
Please do let me know how it goes!
Thanks!
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