Hello, first time post :)

Im doing a position paper for consumer psychology in which I need to compare peripheral cues in advertising and product realted informaiton in advertising and choose a "side" on which is more effective. Im really lost at the moment :( Eveytime I think I've found a good way to position it I realise how flawed it is. Not sure if this is the kind of thing to ask here but thought I'd try!

Thanks

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Originally Posted by Pinklepoop

...i need to compare peripheral cues in advertising and product realted informaiton in advertising and choose a "side" on which is more effective.

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Here is a link to the definition and essence of both. I hope this helps you !

:)