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-   -   How do I present direct mail costs in the P&L (https://www.askmehelpdesk.com/showthread.php?t=235861)

  • Jul 10, 2008, 05:32 AM
    HertfordRobins
    How do I present direct mail costs in the P&L
    A presentation question.
    Where would the costs of a direct mail campaign be shown in the P&L - as a direct cost (before the gross profit line) or with the other general marketing costs as an overhead.

    Or doesn't it matter a jot and it's up to me?

    Thanks for your help
  • Jul 10, 2008, 07:14 PM
    pdarrow
    I would say it's a cost of doing business.
  • Jul 10, 2008, 09:18 PM
    morgaine300
    Yeah, pretty much most costs are costs of "doing business."

    It's not direct and it's not a cost of sales. I'd put it under advertising cause that's what it is. If you want to call it marketing, fine.

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