What are the main socio-cultural and technological factors which affect how firms decide whether to pursue customization, standardization or a mix of the 2 strategies in the tourism market in the global economy?
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What are the main socio-cultural and technological factors which affect how firms decide whether to pursue customization, standardization or a mix of the 2 strategies in the tourism market in the global economy?
Sounds like homework. :rolleyes:
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