Can I get any feedback on the pros and cons with advertising a startup construction company through yellowpages.com. Basically is it worth the investment of around $100 per month?

It depends on how good the exposure is that yellowpages.com gets when people do searches for certain types of businesses using whatever search engine they choose. I have a number of businesses that I operate, all of the advertising that I do on the Internet is free. I get more business from the ads that I have placed on the Internet than from the ads that I have placed in the local phone book. The bottom line for me is, I don't see any reason to pay an online site for something that I can do myself with just spending a little time doing it, because I have the time to do it. If a person didn't have the time, and had the money to be paying someone else to advertise for them, then I would say go for it. But, please be aware that the pay site might not get as good of exposure that you could get by using the free sites.

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I am wondering what kind of ad it is that would be costing you $100.00 a month, please?