Need suggestions for a "branding" training session
Hello gang,
I just was informed that I have to give a half hour training session on branding. What it is, why it is important, etc. I wanted to include the names of companies whose name has absolutely nothing to do with their product, i.e. if you didn't already know what they were you wouldn't be able to tell by the name. I would like examples of great ones like Nike as well as ones that aren't so great like Xpedex.
I would really appreciate any suggestions you can toss this way.
