Honda Accord ala Rube Goldburg
OK, so this is several years old, but I came across it, late one night while attempting to wear out the internet. It is quite a lot of fun for Honda buffs and car enthusiasts alike.
It's a Honda commercial in the UK. It is very important that you understand: there are no computer graphics or digital tricks in the film. Everything you see really happened in real time exactly as you see it.
The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again.
The crew spent weeks shooting night and day. The film cost six million dollars and took three months to complete including a full engineering of the sequence.
In addition, it's two minutes long so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime. Honda executives figure the ad will soon pay for itself simply in "free" viewings (Honda isn't paying a dime to have you watch this commercial).
The ad was pitched to senior executives, the signed off on it immediately without and hesitation - including the costs.
There are six and only six hand-made Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film.
Everything you see in the film (aside from the walls, floor, ramp, and the complete Honda Accord) are part from those other two cars.
When the ad was shown to Honda executives, they liked it and commented on hos amazing computer graphics have gotten. They fell off their chairs when they found out it was for real.
YouTube - Honda Rube Goldberg Machine
