Determining a product "Royalty"
Hello there!
I need some advice on how to present a "royalty" percentage, for a product I am selling to another company. I am in a critical phase of negotiations on selling a pharmaceutical product (in its entirety) that my small company has developed to a large pharmaceutical company.
My question is: During negotiations, as I present this royalty to the pharmaceutical company, do I show the proposed royalty as part of the distributor-cost breakdown, or as a part of the end user-cost breakdown? Also, is it better to show the royalty as a percentage, or as a monetary value?
I am told a range of 4% to 10% is normal, and have decided to negotiate for 7%, this represents approximately $0.75 of the distributor-priced product. However, do companies typically negotiate based on supposed end-user priced product (which would be nearly impossible for me to determine at this point).
Let me know if you need other information. I hope this is clear enough.
Thank you for any assistance you can provide.
JK1151