A friend of mine works for a small company that sells on eBay. They have been noticing a recent decline in visitors/sales and were looking for a few ways to increase this.

They currently have 4 domains... one of which is pointing to the eBay store. I know it's a bit difficult to actually optimize your eBay store but I was wondering if anyone had any good ideas on how to optimize it, drive more traffic to it, or just any general marketing advice for a company in this position.

Thanks

~J~

Do they do all the usual stuff of a mailing list and regular changes to their layout ?
Certainly a start.
Also eBay customers like things to change, so if they are contiually selling the same stuff people may of simply become bored with it.
I assue that their prices are sharp.
Maybe a few 1p 10 day auctions will get more custom.
Lose Leaders are a well know retail selling tool.