I'm looking to develop a branding design app to put on Facebook that would be similar to this one: http://www.facebook.com/pages/Mindflash-Advertising/180033020422?v=app_4949752878&ref=ts

My only issue is with the actual "quiz" part. They call it a quiz (which it doesn't seem to be at all) but it's very generic. When you begin their so called "quiz" it asks a few basic questions about your company and then based off that info it generates a branding concept. But because it only asks a few questions, the actual branding concept is very generalized and obviously not tailored to any specific business and because of this, the branding concept seems useless.

In order to generate a banding concept that's appropriate to the consumer and their business, you need to ask more questions and gather more info, but I know that people become frustrated when there's a lot of questions, which is where my dilemma comes in. I don't know how to create an app that's more interactive and returns better results tailored to specific businesses unless I ask more questions, but I'm afraid it would discourage potential users. The branding concept you receive after taking the quiz seems a little strange, too. You'd have to see it to understand what I'm talking about.

Anyhow, my question basically is: How do I make the actual "quiz" part of the app more interactive and how can I return better, tailored branding concepts that are similar to this quiz? I like the general idea of this app, but I can't imagine that it's providing much value.

Any ideas would be much appreciated. Thanks!