Customer Service Question
When a consumer/customer calls a company that provides that consumer with a good or a service, why does that company have a customer service department that does not speak the language of that company or its customer?
For example, a call to XYZ Corp hires a person who speaks fluent Tagalog, or Sanscrit, or Spanish or even pidgin English, but never standard English as spoken in English-speaking countries throughout the world. I do not count India as an English-speaking country.
I understand that workers in foreign lands can be hired at lower cost than English-speakers but is that not a false economy? One that will eventually backfire on the company in loss of business?
Here is a great marketing technique for corporations - hire workers who speak your language.