Maybe you are thinking of Middle Men?

http://www.imdb.com/title/tt1251757/

Middle Men (2009)
"It's the tale of the start of porn on the internet, the knuckleheads who got together and made it happen just by proxy of wanting to get naked women on-line and get paid for it, and the 'normal' guy, the average Joe, who made it happen as a legitimate enterprise."