Opinions On Location Needed
I'm trying to open a used car dealership but obviously I need a location first. By law (and common sense on some things) I am required certain things in a place that I do find. Because of this, and because I want a good location, I have to wait for something that will suit me and the legal requirements. I'm looking to sell lower priced cars that people don't need to get a second mortgage to own. There is a market in this area for cars between $3,000 and $7,000... that is my target market.
Anyway, today a place went up for lease that will not only fit the legal end of it all but seems like a good location for me as well. The problem is, my business partner (my wife!) doesn't think it's a good choice.
It's on a busy road, and it has a large parking area to display inventory. It's fairly cheap and it's also close to home. What could possibly be bad about it, right?
Across the street, directly across the street, is a new car dealership... Ford dealer. They obviously sell new cars but also sell used cars that usually start at around $12,000. My business partner doesn't like this location because of the dealer across the road. She has no real reason that she can convey to me as to why the location isn't good. I assume she is just intimidated by having an established dealership so close. I, on the other hand, think the dealer is a bonus. My reasoning is that we won't be in competition with them as the prices are so far apart. I also consider the fact that if people are looking for used cars and they go to the Ford dealer and see $12,000 and up... and that is more than they are looking to spend, they have an option right across the road. To me, it's a win-win situation.
What does everyone else think about this? Am I looking at this incorrectly?