What is the USP of a travel and tour agency?

If you mean, Unique Selling Proposition, then I would think that it would mean advertising and selling what you do and how your company can be most beneficial to customers as compared to other, competing companies, making what you have to offer being unique as compared to the other, similar businesses.

For a travel and tourism agency, this could mean having competitive prices, better deals as far as travel packages and getting noticed more because of the way that you advertise your business on various types of media, be it in print, television or on the Internet.

Those are some ideas that I have, anyway. Hopefully, others will also be along to address your question.

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