I do not think it is rude at all PROVIDED, as you say, you are doing in a familiar circle. On the contrary, I think it is a proof of affection towards them AS LONG AS you do it, as you say, in view of your cousin.
When we gather with family members it is nice to show a fair amount of informality and kindness.
Behaving too formally may tend to show a lack of appreciation for the members of that family or a degree of arrogance on your side.