Yet another brand has angered parents by marketing to girls and boys separately and using antiquated gender stereotypes to do so. This time, ads by shoe company Stride Rite suggest girls are princesses and boys are powerful. The ad featuring a young girl is pink, purple and sparkly while the boy ad sticks to conventional "masculine" colors.
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Margot Magowan, a mom of three girls, wrote a letter to Stride Rite explaining why she will no longer be shopping there and posted it on her site, Reel Girl. "What’s with your gender stereotyping? I don’t get it. Aren’t girls and boys feet pretty similar? Don’t all kids need shoes where they can be active? Please tell me why Stride Rite markets shoes to little kids as if girls and boys are completely different species," she began.