I don't think it's working.
I think the BIGGEST lie out there is that pot is a "gateway" drug. Well, if you can buy harder drugs from the same guy that gives you the "soft" drugs, of COURSE that guy is going to try to get you hooked on the more expensive stuff! More money for him!
If you could buy pot someplace that didn't have harder drugs, like in Amsterdam or in British Columbia, then you wouldn't have that risk.
Besides--when's the last time you heard about pot, or some guy/gal ON pot killing someone, even accidentally? Compare that with the last time you heard about someone killing someone else because they were drunk--HOW often does that commercial say someone is killed by a drunk driver, again?
I think it's ridiculous that people think that the only people that do drugs are the uneducated, poor masses of under-intelligent people. Most of the drug users *I* know are very successful people--they kind of have to be, in order to afford the drugs.
Legalize and regulate! Drugs wouldn't tear apart families if you could get help without risk of being arrested for asking for it!
And yes, I'm a (lapsed) member of NORML. (I swear, it's just been a tough year. I will pay my dues as soon as I can!)