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    26945325's Avatar
    26945325 Posts: 4, Reputation: 1
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    #1

    May 23, 2007, 09:39 PM
    Advertising in monopoly
    Hello,
    I want to get an answer of a question mentioned below:

    Why & how advertisement is often used as a combative strategy by a firm?
    My-Brain-Is-Full's Avatar
    My-Brain-Is-Full Posts: 8, Reputation: 2
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    #2

    May 26, 2007, 10:11 AM
    I read somewhere that firms, particulalry oligopolists, tend to fight for market share through advertising to create and sustain general awareness and brand loyalty. This is in contrast to the option of a tougher, more dangerous price war. The reasoning behind the softer option of advertising as a combative strategy is that they have less to lose - refer to the economic theories on game theory, the kinked demand curve, informal collusion etc to substantiate an answer.
    RIYAAAA's Avatar
    RIYAAAA Posts: 1, Reputation: 1
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    #3

    Jan 21, 2010, 11:09 PM
    Quote Originally Posted by 26945325 View Post
    hello,
    i want to get an answer of a question mentioned below:

    Why & how advertisement is often used as a combative strategy by a firm?
    Role or importance of advertisement in three forms of market?
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