[pacificstates]

In international marketing of your products, you have a choice between standardizing and customizing of the products. Explain the difference of these two strategies and your recommendation

[Renderman]

If u are pizza hut and you want to enter the greek market you have the option to enter the market with a standardized product package, which is pretty much what you already have, or with a custom product package which better adheres to the tastes and flavors of greece. If you ever go into a greek pizza hut, you can order the meditteranean pizza which has fetta cheese. If you go to a greek mcdonald there is something called a Greek Mac, which was a big hit, and they later introduced it to other countries. Same principal stands for all. Try and find an article about wal mart, on why they failed in mexico. They actually went standard instead of custom. Hope it helps.